BRAND BUILDING | MARKETING STRATEGY
Project ADDMORE | Location Turkey | Date 2020-2022 | Client Özerler Süt Ürünleri | Status Done | Team Nurşah Kaplan, Emre Bayraktar
AddMore is a pizza and coffee restaurant affiliated with Özerler Süt Ürünleri, established for the purpose of institutionalization and branching. As the management team of the company, various strategies have been determined in order to determine the corporate identity of the company, brand identity and the market place among the competitors. In this process, they worked with different agencies from time to time and were guided in line with company strategies.
First of all, a brand name and slogan were determined in accordance with the company ideology. Later, the corporate colors and logo to represent the company were designed together with the agency. The corporate interior concept of the company is also built on these colors. The consumables and packaging designs of the store were also designed together with the agency in accordance with the corporate identity of the company.
In accordance with in-store marketing strategies, poster designs were made to increase sales and promote products. Although these images were tried to be designed together with the agency at the beginning, it was decided that it would be more appropriate to design them within the company due to the stronger dominance of the brand, stores and customer movements over time. In this direction, the movements of the customers were observed, and the effect of designing posters in appropriate areas on sales was monitored.
In the service sector, which has become more digital with the pandemic, AddMore has also switched to the digital menu. Digital menu designs; It has been renewed from time to time due to customer experiences and changing menu content. Promotions of retail products sold in the store were also included in the digital menu.
Periodic campaigns were organized in order to increase brand awareness, promote products and increase sales. In the pre-campaign process, the purpose of the campaign was determined, the slogan or text suitable for this campaign was prepared, and the campaign poster was designed with appropriate visuals. Designed posters; where it will be located in the store, how it will be positioned on social media, where and how it will be announced. In addition, the budget of this campaign was determined and necessary actions were taken within the company.
AddMore, which provides out-of-store package service support; It tried to reach customers through digital platforms such as Yemeksepeti and Getir. Considering the costs and risks in this direction; Different periodic out-of-store campaign promotions were designed to increase package service sales and promote the brand and products.
In addition, it has been tried to increase brand awareness by taking place in various magazines and news platforms.
Addmore in The Media
AddMore; Pizza ve kahveyi tek konseptte buluşturan yenilikçi bakış açısı
Gastronomi Turkey by Rafine | 19 Ocak 2022, 12:05
Sakarya, Tarihi Cevat Bey Köşkü’nde yenilikçi pizza ve kahve konseptiyle buluştu
Medyabar | 21 Oca 2022 - 08:45